FACEBOOK

ADVERTISING

FACEBOOK HAS CHANGED THE RULES. YOU HAVE TO PAY TO BE SEEN.

 

With over 1.55 BILLION users and growing, your need to utilize Facebook as a primary destination to market and advertise is vitally important. The size of the audience combined with our knowledge and ability to focus on your local prospects and customers makes Facebook a very cost effective digital advertising solution.

LESS THAN 4% OF YOUR FACEBOOK FANS EVER SEE YOUR POSTS

Similar to Google's shift from search results being primarily organic years ago to having to implement Google AdWords to compliment your organic SEO initiatives, Facebook has also shifted to a pay-to-be-seen model. Facebook Advertising is absolutely necessary for car dealers to stay relevant and drive click conversions to their primary websites. In fact, our primary goal at RepairRep (with regard to social) is to convert social visits into website visits as quickly and efficiently as possible.

 

This process takes a blend of the right posts, trackable deep-links, recapture technology, call tracking all backed by a foundational Facebook Advertising so that the right message is delivered to the right person and the right time.

Automotive Facebook Advertising

FACEBOOK AD MENU

BASIC FACEBOOK AD STRATEGY

A 25% Management Fee Will Apply

This basic strategy focuses on getting your Facebook posts seen. Because < 3% of your Facebook Fans ever see your posts organically, you must put ad dollars behind every post. We will target both your existing audience and local market. This strategy combined with our Recapture Technology will not only make your page more visible, it will generate deep-link website clicks to your primary domain.

$200/Month

LET'S GROW FACEBOOK AD STRATEGY

A 25% Management Fee Will Apply

The 'Let's Grow' strategy includes all aspects of the Basic strategy while adding additional campaigns focusing on the growth of your local audience. Increasing your fanbase with local engaged people is the digital equivilent of Word-Of-Mouth advertising. We will expertly manage your budget to attract and build your local audience using hyper-targeting to focus on those that matter the most to your business.

$400/Month

CONVERT! FACEBOOK AD STRATEGY

A 25% Management Fee Will Apply

The 'Convert!' ad strategy includes all aspects of the Basic and Let's Grow stratigies while also incorporating Website Clicks Campaigns to drive quality traffic to relevant pages deep within your website for maximum conversion. We will create new model campaigns, pre-owned campaigns, service campaigns and campaigns focused on individual units of inventory that you need to move. In addition, we will create custom Facebook Tracking Pixel code for your website to begin Remarketing to your website visitors and better track on-site conversions.

$600/Month

DMS FACEBOOK AD STRATEGY

A 25% Management Fee Will Apply

The DMS strategy works with your customer data allowing us to market to your existing database via Facebook. As an example, you could export a report containing all customers with approaching lease expirations. Once we import this list, Facebook will work to match as many of your customers with their Facebook profiles as possible. This allows you to be where your customers are online when they need you the most. Service related campaigns are also popular uses for this strategy.

$800/Month

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*The budgets for each strategy can be customized to suit your needs.