STAY IN FRONT OF YOUR SOCIAL PROSPECTS
Part of every dealership’s social strategy should include posts to your primary social networks including brand relevant stories. Sometimes these stories reside on the manufacturer’s website, YouTube channel or blog and other times you may find a great article or review on a 3rd party website such as Edmunds, Motor Authority or Car Scoops. No matter where you find a relevant and engaging story, by sharing it to your social networks, like Facebook, you are losing the customer you just invested time and money getting to your Facebook page as soon as they click the link.
How do you keep your social fans happy with brand related stories without losing them to an OEM website where they can search for another dealer?